Writing

    Insights on Partnerships

    Short notes on ecosystem strategy, partner enablement, and the systems that make partnerships compound.

    Oct 6, 2026 · 3 min read

    Co-opetition Amongst Partners Only Works When There is Trust

    A book, a booth, and rules of engagement.

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    Oct 2, 2026 · 3 min read

    When Should a Startup Start a Partner Program?

    How to tell if your startup is ready for a partner program.

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    Sep 10, 2026 · 6 min read

    What history teaches about operating a Partner Program

    The path out of the mist and myth: what decades of partner programs reveal about what actually works.

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