Nov 6, 2026 · 4 min read
How Long Before a Partner Delivers Value?
You may not see revenue in three months, but you should know before the ending of the LOTR.
Read on Substack →Writing
Insights on Partnerships
Short notes on ecosystem strategy, partner enablement, and the systems that make partnerships compound.
Oct 15, 2026 · 3 min read
What Do Weights and Scores Have to Do with Partners?
In the weight room and in your partner ecosystem, the goal stays fixed and the weights flex.
Read on Substack →Oct 6, 2026 · 3 min read
Co-opetition Amongst Partners Only Works When There is Trust
A book, a booth, and rules of engagement.
Read on Substack →Oct 2, 2026 · 3 min read
When Should a Startup Start a Partner Program?
How to tell if your startup is ready for a partner program.
Read on Substack →Sep 22, 2026 · 3 min read
Partner Matching Needs a Verification Layer
When 85% of your partners are experts in macrame.
Read on Substack →Sep 18, 2026 · 3 min read
The Partner Deck Nobody in the Room Needed
I brought a deck full of marketing materials to a room with no marketers in it.
Read on Substack →Sep 10, 2026 · 3 min read
What history teaches about operating a Partner Program
The path out of the mist and myth.
Read on Substack →Sep 5, 2026 · 3 min read
850 Strangers, One Familiar Lesson
What two days at Catalyst NYC confirmed about partnerships, fit, and scale.
Read on Substack →Aug 20, 2026 · 3 min read
You want me to change seats?!
If the only thing that you can count on is change, why are we all so bad at it?
Read on Substack →Aug 13, 2026 · 3 min read
The emotional cost of a bad fit partner
It's like a date gone wrong.
Read on Substack →Aug 3, 2026 · 3 min read
Laid Off, and Looking Up: Why I'm Rebuilding My Network in Public
Three communities that are changing how I see the partner function.
Read on Substack →Jul 6, 2026 · 3 min read
Architecting a partner program
The check engine light means something.
Read on Substack →Jun 3, 2026 · 3 min read
Trends? It's just all a messy blur
Look to Sherlock to provide the clue.
Read on Substack →Aug 22, 2025 · 3 min read
Falling upwards: Climbing and AI Coding
A summer of doing and not too worried about the bruising.
Read on Substack →Want to talk shop about partner strategy?
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